Special offer for IATO members to exhibit in ITM; Najeeb briefs on Kerala’s upcoming Tourism Trade Act
Akansha Pandey | New Delhi
Addressing the members at the General House Meeting of the Indian Association of Tour Operators (IATO), Subhash Goyal, General Secretary and Chairman, FAITH said that a special pricing has been finalised for the members of the apex body of the inbound tour operators to exhibit at India Tourism Mart (ITM) at Rs. 60,000. The registration is open on the event’s website: http://www.indiatourismmart.com.
He also assured that over 300 genuine and relevant foreign buyers will be finalised for the event after a rigorous screening process (excluding foreign influencers). They are also being charged a refundable registration fee of $200.
Highlighting a pathbreaking step of Kerala Tourism, EM Najeeb, Senior Vice President, IATO revealed that the state tourism department has formulated a “Tourism Trade Act,” currently at the draft stage. “The key focus of Kerala Tourism behind coming up with this policy is to ensure that no unauthorised tourism activity takes place. Even if one unfortunate incident happens, the whole industry has to suffer. Through this Act, registered tourism operators will be promoted in the key inbound markets. The Act has been passed in the Kerala Assembly. As of now, the industry is being consulted to design the tourism-friendly rules and regulations, post which it will be launched in two weeks to one month’s time,” he stressed.
Pronab Sarkar, President, IATO confirmed that the Executive Committee members will also be meeting Suman Billa, Joint Secretary, Ministry of Tourism (MoT) tomorrow, to discuss on the strategy to double the inbound visitors in the next three years i.e. by end of 2020. He also hinted on talking with the MoT officials on extending the target deadline until March 2021. Other matters such as the increase in e-tourist visa fee and boosting of air connectivity on Bodhgaya, Varanasi and Odisha will also be taken by IATO.
In order to counter the negative coverage of media on India tourism, the association has also decided to ask the MoT to allocate some funds out of the publicity budget to IATO. “We will be spending it very strategically and hold complete accountability of the same,” added Rajesh Mudgill, Honorary Secretary, IATO.