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“So Sri Lanka” brand campaign to target millennial visitors
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“So Sri Lanka” brand campaign to target millennial visitors

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Press Release

The Sri Lanka Tourism Promotion Bureau (SLTPB) announced a new brand identity, under the creative platform “So Sri Lanka.” Unveiled at WTM London, it emphasises that Sri Lanka is more than just a destination, it’s a feeling, the essence of people renowned for their hospitality; a stunning landscape, rich biodiversity and a wealth of incredible, immersive experiences on offer for travellers.

The campaign will target millennial travellers who select holiday destinations based on what they can hope to experience there. The “So Sri Lanka” brand platform has a contemporary, social and engaging design to reflect the heart and individuality of the country. It will roll out across all tourism promotion materials in a multi-channel, international campaign starting early next year – this will be a significant global campaign that will be amplified across all relevant digital platforms, targeting tourists from key source markets in Europe, Asia and the Middle East.

Get a sneak peek here: www.Srilanka.travel.