Home Featured The Arch London to be rebranded as The Prince Akatoki
The Arch London to be rebranded as The Prince Akatoki
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The Arch London to be rebranded as The Prince Akatoki

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StayWell Holdings and Prince Hotels Inc. have announced the acquisition of The Arch Hotel London which will undergo a refurbishment, rebrand and repositioning in 2019.

It will be converted to a five-star international hotel brand, The Prince Akatoki, which will be the first hotel globally under the brand located in Great Cumberland Place near Marble Arch & Marylebone.

The Prince Akatoki brand complements the wider portfolio of brands managed by StayWell Holdings, offering a luxury five-star hotel brand to the group’s already successful portfolio.

StayWell Holdings, a subsidiary of Prince Hotels Inc. is a Japan-based hotel and leisure company.