Treebo unveils new brand identity; segments portfolio into three new sub-brands
Treebo has unveiled a new refreshing visual identity. The new identity will centre around a four-coloured pinwheel, which will replace the green polygon shaped logo that the company used so far.
Simultaneously, a change in the naming architecture of its properties has also been announced with the launch of three sub-brands – Trip, Trend and Tryst. The three sub-brands will operate at different price points and will have distinct amenities.
While there will be city and seasonality differences, Trip will typically be the entry-level brand operating in the INR 1000-1500 price range, whereas Tryst will be a premium-budget brand, which was earlier referred to as Select, operating in the INR 2500-4000 price range. Majority of the portfolio will be categorised under the middle brand, Trend and will operate in the INR 1500-2500 price range.
The new branding also denotes the brand’s foray into new avenues – Events, Homestays and Travel Experiences. The company has already forayed into the homestay segment and acquired a tours and activities company called Events High earlier this year. These moves have been in line with the company’s goal of becoming a travel brand beyond just a hotel chain.
With the launch of the new brand system, Treebo will become the parent brand for all these offerings and will appear as a suffix in their names. For example, “Events High by Treebo,” “Trip Hotels by Treebo,” “Homestays by Treebo,” and so on.
Explaining the new approach, Sidharth Gupta, Co-founder, Treebo said, “At Treebo, we see ourselves as more than just a hotel chain. In fact, we aspire to play a key role in enhancing a traveller’s experience in all aspects of his/her journey. We stand for making the joy of travel accessible to everyone by solving the experience problems that often come in the way, especially at a budget price point.”