Post more than 3,000 homes in India across 25 cities, OYO Hotels and Homes has now entered the Dubai market with OYO Home. This is the first full-service model taking care of end-to-end maintenance, operations, marketing and housekeeping of residential accommodation, wooing the new-age travellers.
Starting with 40 beautiful homes in the city, the hospitality chain plans to ramp up the footprint to 200 homes in the next six months. It also plans to introduce the category to other emirates in the UAE.
OYO Home is a home management service that utilises the chain’s existing on-ground operations, hospitality technology, housekeeping skills, revenue management algorithms and distribution prowess to deliver a hassle-free solution to second home-owners. It intends to focus on locked and unused homes across top holiday destinations in the country.
Commenting on the launch, Kavikrut, Chief Growth Officer, OYO Hotels & Homes, said, “UAE’s top holiday destinations have a sizeable number of homes that are locked and unutilised. Homeowners are unable to put these assets to personal or commercial use due to lack of time and-or expertise in homestay-management. OYO saw this as an untapped opportunity where our business has existing synergies – we have people resources all across the UAE, strong capabilities when it comes to property onboarding, transformation and upgradations, including redesign to suit the needs of young global travellers, hospitality-operations, revenue management, and distribution network – both online and offline, through both OYO’s own and partner channels.”
Elaborating on the concept, he added, “What we are attempting with OYO Home guarantees unique experience for our guests and higher yields for homeowners. There is significant market opportunity especially as people have invested in second homes in top holiday destinations across the UAE. GCC and international travellers today are open to choosing the comforts of a fully managed holiday home, for short stays.”