ICCA recognises Middle East Regional Director Senthil Gopinath for innovative business event strategy
The pioneering association meetings industry education and advocacy work of ICCA’s Middle East Office was honoured in the latest round of nominations for PCMA’s annual Visionary Awards, with ICCA Regional Director Middle East Senthil Gopinath named as one of three finalists in the running for Business Event Strategist of the Year.
Gopinath, who has spent his glittering two-decade career in business events advocating for the strategic development of the global meetings industry, has set a precedent as the only non-US nominee included among the 2019 honourees and finalists.
In his latest role as the International Congress and Convention Association’s Middle East representative, Gopinath’s employment of a unique strategic approach to the growth of meetings business, which combines creative meetings methodology and the engagement of policy makers, has seen ICCA activities in the region grow significantly since he took the helm of the association’s regional office in April 2016.
Working in collaboration with local convention bureaux and tourism boards, ICCA’s Middle East Office has successfully increased engagement with the local meetings industry by organising a large number of educational events and networking opportunities.
“It’s a great honour to be selected for the prestigious Visionary Awards. I would like to take this opportunity to thank PCMA for recognising my contribution of over two decades to the global meetings industry; it’s a pleasure to be included alongside this elite group of international meetings industry professionals,” said Gopinath on his nomination.
Under Gopinath’s leadership, ICCA membership in the Middle East reached the 50-member milestone, increasing by 70% in the first 18 months of his tenure. Six ICCA members from Abu Dhabi, Bahrain, Dubai, Jordan, Oman and Qatar have also signed on as ICCA Association Relations Partners, an additional sign of the region’s growth and dedication to their investment in attracting international association meetings.
The winners of the 2019 PCMA Visionary Awards are set to be announced during the award ceremony on May 7, at the Marriott Marquis in Washington D.C., U.S.A.