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Booking.com explores how social media is influencing alternative accommodation choices
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Booking.com explores how social media is influencing alternative accommodation choices

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  • 68% of Indian travellers reveal they would like to visit somewhere that’s so unique, that none of their friends have been there
  • 63% admit to wanting to stay in attractive properties that they can photograph and use on their social media accounts as something they think about when choosing travel accommodation
  • Moreover, 66% like statement accommodation that is unique, so they can seem like trendsetters or different from the crowd

Booking.com reveals that the impact social media has when booking alternative accommodations. Not only do travellers use social media to impress their friends and family, now more than ever, but also seek inspiration for their vacations through social media feeds, photos, travel influencers and apps, all at the touch of a button.

With vacation photos on social media channels now being considered as the present day equivalent of the postcard, travellers are constantly searching for inspiration, individuality and visibility. To find this, they are prepared to venture off the beaten track, when choosing their vacation home, with a vast majority of travellers (68%) stating that they would like to visit somewhere that’s so unique, none of their friends have been there before.

Once arrived at their location, travellers seek ‘Instagrammable moments’ to showcase their content as #goals, with almost two thirds (59%)* admitting they choose an accommodation that they can style in vacation photos to look more expensive than it is. 63% of travellers confess that booking an attractive property for their vacation is a must, so they can take photos that evoke these #goals vibes amongst their friends, family and followers. So, it is no surprise that 66%* of Indian travellers plan to pick a statement accommodation that is unique, to stand out from the crowd.