Air Canada has chosen IBS Software (IBS) as its technology partner to power the airline’s new loyalty program, launching in 2020. Under a multi-year Software-as-a-Service agreement, Air Canada will use IBS’s iFly Loyalty Suite as the core technology solution for its new program.
IBS’ iFly Loyalty is a cloud-based loyalty management platform, which uses an advanced rules-engine paired with an extensible data set to design and operate innovative customer engagement propositions.
The solution is designed to meet the complex and challenging needs of customer loyalty and customer engagement, and manage multiple program and partner ecosystems.
Apart from the platform’s capabilities, Air Canada will also stand to benefit from IBS’ deep domain knowledge and rich experience with large loyalty program transformations across the world. The implementation, slated to be completed in 2020, will see IBS’ iFly Loyalty become the underlying core technology solution for new program.
“Air Canada has promised customers a new, industry-leading loyalty program in 2020 that will offer additional earning and redemption opportunities, more personalised service and an enhanced digital experience. Fulfilling these commitments requires having a modern, flexible and secure platform in place to support our program, and we have found the ideal solution through this partnership,” said Catherine Dyer, Senior Vice President and Chief Information Officer, Air Canada.
“This strategic partnership, supporting one of the industry’s most exciting and innovative aviation loyalty projects, is a testimony to the growing acceptance of iFly Loyalty as a key enabler to provide members with more value-added options. The association will help Air Canada transform their loyalty proposition to be among the most innovative programs globally,” said Marcus Puffer, Vice President & Head of Loyalty Management solutions, IBS Software.