OYO’s hospitality loyalty program Wizard eyes reaching 3X customer base by 2019 end
OYO Hotels and Homes, announced that OYO Wizard, their hospitality loyalty program, has reached the milestone of 1 million Wizard memberships within nine months of its launch.
The repeat rate among Wizard members is twice, compared to regular users. For Wizard hotels in particular, 70% transactions by Wizard members are made on Wizard hotels resulting in higher income as compared to non-Wizard ones.
Over 5,000 hotels under OYO’s portfolio have partnered with this program. Every fourth room is booked by a Wizard member on OYO platform. Moreover, OYO Wizard members are saving ~4X of the subscription fees within the first 6 months of membership purchase, making it a compelling value proposition for customers. With such great feedback, OYO plans to expand the program with the target to grow the membership base by 3X by end of 2019.
Commenting on this success, Aditya Ghosh, CEO, OYO, India & South Asia, said, “Customer experience and loyalty is a priority for OYO and OYO Wizard program is a step forward in that direction. It aims to give back to our loyal customers, who have played an important role in our growth over the years. Reaching the 1 million mark in just nine months is a testimonial of our service and proof of the tremendous support we receive from our customers. We will continue to offer value and convenience and strengthen our customer relationships by providing highly-rated and curated hotels to our loyal guests at the best price.”
OYO Wizard is available across three tiers – Wizard Blue (INR 99 for 6 months membership), Wizard Silver (INR 199 for 1 year membership) and Wizard Gold (INR 399 for 2 years membership).
Core benefits include – (1) additional 5% discount on all Wizard member hotels (over and above existing discounts), (2) an additional 10% on Wizard Base hotel selected by the user, (3) instant OYO Money rewards worth INR 500, INR 1200 and INR 3000 for Blue, Silver and Gold respectively.
There are benefits provided to members in the higher tiers, including 40% discount vouchers (1 for Silver and 2 for Gold) and OYO Money cashback on every check-in (₹75 for Silver, ₹200 for Gold).