‘RIDE FOR GREEN’ an initiative by The Imperial, New Delhi was undertaken for the first time on the occasion of the World Environment Day to promote responsible conduct to preserve the environment.
A cycle rally with associates was organised to highlight alternative practices to “Beat Air Pollution” in alignment with the United Nation’s theme for this year. An extension of The Imperial’s pledge to #GiveUp plastic for beating plastic pollution and decrease its usage, the cycle rally was a call to action to combat and adopt greener practices to reduce air pollution.
From the hotel, the cyclists went to Janpath Road heading to Dr Rajendra Prasad Marg, then to Raisina Road, Vijay Chowk, Rajpath and India Gate and came back to Janpath Road to return to the hotel.
Vijay Wanchoo, Sr. Executive VP and GM, The Imperial New Delhi expressed his views on the occasion saying, “The Imperial New Delhi is committed to adopting environment-friendly practices to ensure that we function as a responsible organisation. With the ‘Ride for Green’ initiative, we are expanding our sustainability efforts further to highlight the need for nature-friendly ways of transport.”
He further added that the hospitality organisation will continue to #GIVEUP to give back in association with WWF India and achieve excellence beyond luxury. The Imperial is already in the process of installing air purifiers in the hotel to improve the indoor air quality for its guests and associates and the aim is to scale up ‘Ride for Green’ initiative and make sure that the dialogue around air pollution gains momentum.
Team Imperial also undertook the following activities to make the associates and guests abreast about the need to beat air pollution:
· A floral installation art in the lobby was created by the flower team to promote human contribution in reducing air pollution
· Planters were gifted to guests on World Environment Day to spread awareness on the ways to better the air quality in their homes, via indoor plants
· Responsive posters were displayed with the message “beat air pollution,” across departments to promote United Nation’s theme
· A poster making and slogan writing competition was organised with employees to highlight the key message. Posters made by the hotel associates were displayed in the guest areas to highlight the hotel’s efforts and to raise awareness about World Environment Day
· The Imperial continues its pledge to #GiveUp plastic by reducing its usage and by segregating plastic waste for recycling into t-shirts, to beat plastic pollution
· Posters in back of the house areas and lobby areas were placed for maximum outreach.