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ITB Asia introduces new Buyers Elite Partner Programme
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ITB Asia introduces new Buyers Elite Partner Programme

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ITB Asia has introduced a new Buyers Elite Partner Programme (BEPP). Under the new initiative, with every partner that recommends 15 successful buyers to attend the show, ITB Asia will provide complimentary hosting. This gives partners a platform to develop stronger trade ties with recommended buyers and secure more business opportunities together.

To uphold the quality of buyers at this year’s show, ITB Asia has been working closely with industry partners old and new, from the MICE, Corporate and Leisure segments.

Corporate partners this year include the Association of Corporate Travel Executives (ACTE), new partner Corporate Travel Management (CTM), and the United Networks of International Corporate Event Organisers (UNICEO).

ACTE will be returning with its Corporate Travel Day once more this year, while CTM will be hosting a conference for corporate travel, providing curated content for the corporate buying segment to learn and network with industry leaders.

Larry Lo, Chief Executive Officer of CTM Asia, said, “At CTM, we seek to remain at the forefront of travel management services. We are partnering with ITB Asia this year to showcase how our innovative technology helps us to provide personalised services and a positive return on investment for our customers – an advantage that ensures we stay ahead of the changes that are sweeping the travel sector.”

Visit Finland, Korea Tourism Organization, Singapore Tourism Board and new partner, the Universal Federation of Travel Agents Association (UFTAA), have also been listed as BEPP partners for the event under the leisure segment.