Hospitality brand OYO made a foray into the holiday package segment with OYO Total Holidays. Over the next five years, the new vertical is expected to generate 10% of the total OYO revenue.
OYO Total Holidays offers packages to major destinations across the country and some overseas destinations like Malaysia, Thailand, Dubai, and Nepal packages are offered by OYO Total Holidays. The company will introduce Sri Lanka in a couple of months.
It will provide end-to-end travel solutions including, hotels, inter and intra-travel facilities, sightseeing, tourist guides, all meals and for select locations flights tickets and visa facilities. In the holiday package segment, OYO is mainly targeting couples, families and friends travelling together between 25-45 years.
OYO which already has 40 people working in OYO Total Holidays, is planning to aggressively hire to build a strong team and also partner with vendors on the ground.
“With the leisure segment growing rapidly, we find people taking several short breaks in a year providing a huge opportunity in the holiday package segment. So launching OYO Total Holidays two months back was a natural progression beyond hotel rooms. Now we will offer one-stop travel solution across the country and select overseas destinations,” said Abhinav Sinha, Chief Operating Officer, OYO.
He further added that for the next six months, we will focus on consolidating our position in the destinations. The objective is to grow simultaneously with the hotel business.