Akansha Pandey | New Delhi
The Adventure Travel Trade Association (ATTA), in support with Madhya Pradesh Tourism, Ministry of Tourism, Government of India and Knowledge Partner – Adventure Tour Operators Association of India (ATOAI) will be hosting the maiden AdventureNEXT event in Asia at Minto Hall in Bhopal, Madhya Pradesh in India from December 3-5, 2018. “Pulse of Tomorrow” has been finalised as the theme of the event.
Addressing delegates at the curtain raiser press conference today, Gergana Nikolova, Development Lead-Europe, ATTA confirmed that 350 delegates in total are expected to attend the event, over half of which will be suppliers from India.
70 foreign tour operators, 20 media and four storytellers (who had been on pre familiarisation) will be flying down for the event from Western Europe, USA, Canada, Japan, Southeast Asia, China, Central and South America, Australia/Oceania, Middle East and North Africa. A webinar will be aired before the event.
Talking to ProTourism.News, Hari Ranjan Rao, Principal Secretary, Madhya Pradesh Tourism informed that the event will be held at Minto Hall, the renovation of which is slated to complete by August this year. It will feature a seating capacity for 1200 people at a time.
Pre-familiarisation tours are being curated for the foreign buyers in the state of Madhya Pradesh. The three-day event will commence with adventure activities and opening gala. The next two days will witness educational sessions and table top B2B networking event called “Marketplace.” On post familiarisation tours (under curation) foreign operators will be taken to other parts of India.
Marketplace will be a one on one meeting event in the format of a table top. An online networking tool will be availed to fix appointments in advance. From the suppliers front, two people are allowed to represent the company. $850 are the charges for exhibiting at the Marketplace.
Citing the potential of adventure travel, Jake Finifrock, Regional Director, Asia, ATTA highlighted that globally adventure travel industry is valued at $683 billion in 2017, growing at a 21% Compound Annual Growth Rate (CAGR) since 2012. Over and above, 65% of the revenue generated through adventure tourism remains to the location being visited, he stated.
“India is rich in history, culture, heritage and most important stories and adventure travel is the most viable option to revive tourism in forgotten towns and boost rural development,” he stressed.
To attend AdventureNEXT India, ATOAI members can register in $500 while non-members will have to pay $800.
Currently, ATTA India membership comprises 20 tour operators, one association and two media onboard.