Akansha Pandey | New Delhi
After playing the spectacular backdrop to PK movie’s first poster featuring Actor Aamir Khan and many other Hindi movies, the Sambhar Lake Town is eyeing investors to build a “Film City” and facilitate film shoots and tourism going forward. Dr. Gunjeet Kaur, Additional Director Tourism, Government of Rajasthan highlighted the investment opportunities in Sambhar at FICCI’s 4th Tourism Investor’s Meet in New Delhi today.
The Sambhar Lake Town is a village in the Jaipur district surrounded by the Sambhar Salt Lake, the largest of its kind in India. The city derives its name from Shakambhari Devi, Goddess of the Chauhan clan, whose temple is located 28 km from the town.
Apart from the development of a film city, five more projects are being developed under Swadesh Darshan scheme to be implemented on the Public Private Partnership (PPP) mode. Curation of theme-based Rural Tourism Festival is also on the state government’s agenda.
17 properties have been identified which will be offered to the private investors on suitable PPP mode for conversion into Heritage hotels. Six other properties have been recognised which shall be offered to investors for restoration against branding/CSR.
To develop tourism units on government-owned land, 10 state-owned land parcels have been identified for development of hotels, resorts or theme parks. Five ropeway projects have also been identified to be developed at various locations. Convention centres and Golf course in Jaipur and Udaipur is also on the radar.
Among other investible projects, Dr. Kaur elaborated on the development of adventure and water sport activities at Jaisamand Lake; open desert adventure sports in sand dunes of Jaisalmer; installation of zip lines and fun rides at Manik Lal Verma Park and Guru Dronacharya Park in Dudh Talai, Udaipur and establishment of marine recreational facilities at Kalyana Lake in Jodhpur.
She also urged investors to invest in the establishment of an amusement park near Ashok Vatika, Mount Abu and in Sawai Madhopur. Caravan camping parks in Sawai Madhopur and aquarium at gallery area at Vibhuti Park in Udaipur is also being offered by the Rajasthan government for investment along with operating houseboats and river cruise in Chambal and lakes of Udaipur.
Besides, the state has approved 137 tourism projects with a proposed investment of Rs. 1,092 crores in the last fiscal (2017-18). Additionally more than 1,200 acres of government land has been identified for the development of tourism units.
Last year, Rajasthan welcomed 16.10 lakh foreign arrivals and 459.17 lakh domestic travellers.