The Singapore Tourism Board (STB) recently launched the second part of its Passion Made Possible brand campaign #PartyLikeInSG in India focusing on the Socialiser tribe offerings available in Singapore.
In its second wave, the campaign will shine a spotlight on the Socialiser, Action Seeker, and Culture Shaper Passion Tribes to encourage Indian travellers to indulge their passions in Singapore. A series of consumer events and industry partnerships will be rolled out by mid-2019.
Speaking at the launch, GB Srithar, Regional Director, South Asia, Middle East and Africa, STB, highlighted the importance of why the Socialiser tribe would be appealing to Indian consumers, “We are keen to engage the young and fun-loving Indian travellers and show them a different side of Singapore, in addition to being a great family destination. From the coolest indie gigs and the biggest international concerts to eclectic music festivals, raves and jazz nights, Singapore has a diverse and vibrant music and event scene which will appeal to the lifestyle and entertainment seeking travellers. As we launch Wave 2 of our brand, we invite our Indian visitors to come and make new friends or re-connect with old ones through the myriad of nightlife and entertainment offerings in Singapore.”