Tourism Australia has published new high-value traveller consumer fact sheets for 14 key inbound markets including India.
High-value travellers are likely to spend more, stay longer and disperse more regionally. They travel long haul (out of region) on a regular basis and have a preference for Australia as a holiday destination.
They have distinct key drivers for destination choice such as food and wine, aquatic and coastal, and nature and wildlife experiences when choosing a holiday destination.
Most importantly they represent high value with above average trip expenditure.
Overall, arrivals from India to Australia grew by 19% for the year ended September 2018 with an influx of 345,500 visitors, compared to same period last year, making India the 8th largest inbound market for Australia.
In another development, ace Indian batsman Shikhar Dhawan, who was part of the T20I side, was bowled over by the scenic beauty of the Australian city of Sydney as he spent some time soaking in the vibrancy of its iconic Harbour.
Commenting on the same, Nishant Kashikar, Country Manager – India and Gulf, Tourism Australia quotes, “India is currently Australia’s fastest growing inbound market for visitation, and given the enormous potential, it is being nurtured for sustained growth through focussed consumer-driven initiatives. Content related to cricket, and cricketers are very favoured by our target audiences in India, and it is great to be able to share a glimpse of Australia through one of the most popular players of the current Indian team. Shikhar is widely followed on social media and having spent personal time in Australia makes him a great advocate to share his own travels and experiences, thereby inspiring Indians to choose Australia as their next holiday destination.”