The latest edition of the Tourism Australia factsheet on the India market revealed that once again India has earned the distinction of being the fastest growing inbound market for Australia and is now on track to achieve fifth consecutive year of double-digit growth in arrivals, as well as spend.
The arrivals for the year-ended November 2018 stood at 352,500 – a growth of 18% over the previous year. During the year ended September 2018, Indian tourists spent A$ 1.6 bn on their Australia trip, a growth of 10% over the previous year.
As the fastest growing economy in the world, with surging middle-class, young demography, and rising disposable income, outbound travel from India offers significant potential.
Over the past few months, Tourism Australia executed the launch of #UnDiscover Australia campaign on television and digital media, showcasing unusual and unfamiliar experiences that Australia has to offer.
It partnered with ESPN cricinfo with television presenter and model, Shibani Dandekar, visiting five Australian States, and interacting with five Australian cricketing talents, showcased their hometowns and Australia as a holiday destination to their Indian fans and followers through a series of 22 destination videos. This was followed by a branded content integration project with the prestigious Conde Nast group, in partnership with our STOs.
Leveraging the popularity of our Friend of Australia – Parineeti Chopra and Harsha Bhogle, and Indian cricketer Shikhar Dhawan, who showcased why there’s truly nothing like Australia among their followers.
The fifth iteration of the Airline Marketplace campaign was launched that delivered over 16,400 bookings in just 3 weeks.
Tourism Australia strengthened its relationship with the travel industry through the launch of the Premier Aussie Specialist Program, online webinars and face to face training initiatives.