Marking food delivery brand’s Zomato’s entry into the experiential events segment, the maiden edition of Zomaland Carnival in Delhi from January 18 to 20 was all about varied cuisines, top-notch restaurants, incredible music artists and DJs, exciting games, larger-than-life attractions and much more.
More than 35,000 people attended the carnival in three-day in Delhi. The grand extravaganza will now move to Pune (February 8-10) and Bengaluru (March 1-3). The tickets for the carnival will be available soon on the Zomato app where users will be able to pre-register.
In Delhi, Zomaland catered to every palate – the food zone segregation made it convenient for people to find the food of their choice. While each zone was buzzing as visitors were spoilt for choice, the dessert district was a delight for one and all.
Besides the obvious love for food, Carnival City stood out to be the most treasured zone. It witnessed the presence of visitors from every age group, equally enjoying the collection of carnival games and became a major addition to the carnival theme along with a special zone for the kids.
Zomaland marked Zomato’s entry into the space of large-scale experiential events. The larger-than-life food and entertainment carnival brought together some of the top chefs and eateries from across Delhi- NCR with a stellar line-up of music performances by Lucky Ali, Rohan Joshi, Outlandish, Varun Thakur, Ritviz, When Chai Met Toast, to name a few. Visitors relished food from Delhi’s favourite eateries under one roof designed in 7 curated zones- Flavours of India, Oriental Trail, American Avenue, European Eateries, Mexican Mania and Dessert District and a Healthy Hub.
Commenting on the overwhelming response, Gaurav Gupta, COO, Zomato, said, “The turnout was incredible and over 35,000 walked through our gates and experienced what Zomaland was all about. Food enthusiasts loved the wonderful set up at the curated Food Zones, claimed a bunch of prizes playing games at the Carnival City. There wasn’t a single dull moment with all day live performances at Theatre Bizarre and Live Arena.”
“Zomaland, New Delhi, was the result of months of hard work, dedication, brainstorming and food-sampling to create a mixed itinerary of eateries, fun activities and performances for everyone to enjoy. We are extremely delighted with the response and the overall vibe has been nothing short of fantastic as our users enjoyed the carnival as much as we enjoyed bringing it to them. We are very excited to bring the same joy to all our users in Pune and Bengaluru” added Chaitanya Mathur, Global Head, Zomato Live.
Besides the overwhelming response to the carnival, Zomaland has also seen tremendous participation from the restaurant community. It served as a great platform for them to showcase their culinary prowess and reach a larger audience base.