35% increase in travel bookings for Cherry Blossom tours to Japan: Thomas Cook India
Thomas Cook (India) Ltd., has witnessed a significant surge of 35% in travel bookings for its Cherry Blossom tours to Japan, ahead of the highly awaited Sakura Season.
The company had launched a range of Japan Sakura tours across group escorted tours, customised programmes and luxury bespoke itineraries and this year has seen significant uptake from metro cities like Mumbai and Bengaluru (growth of over 40%), as also mini metros/Tier cities like Visakhapatnam, Lucknow, Indore, Pune, Rajkot, Trichy, Jaipur, Chandigarh, Madurai, Mangalore, Ludhiana (growth of approx 50%).
Commenting on Japan as a strongly emerging destination, Rajeev Kale, President and Country Head – Leisure Travel, MICE, Thomas Cook (India) Ltd. said, “India’s growing appetite for new experiential destinations like Japan is a significant opportunity that we’ve leveraged via our Sakura tours, and we are already seeing an impressive 35% surge in bookings this year. What is interesting is that source markets include metro/mini metros like Bengaluru, Mumbai, Pune as well as Tier II cities.”
He added, “Uptake during March is transforming a traditional low-season into a high potential one and this is a trend that we plan to optimise to the maximum. We have partnered with Japan National Tourism Organisation and All Nippon Airways to create a unique “Japan Week” at Mumbai airport to enhance visibility and drive demand.”
With the famed Sakura/Cherry Blossom Season commencing in late January/February in Okinawa and proceeding across the archipelago towards Kyoto-Tokyo and culminating at Sapporo, demand from Indian travellers is transforming a traditional low travel season with unprecedented bookings.
Besides Japan, Korea and China are neighbouring destinations also renowned for cherry blossom viewing, and have been introduced by Thomas Cook as ‘add on’ tours- thus giving Indian consumers multiple destination options in a single tour.