Thomas Cook India has curated its exclusive Ladies First – women-only group tours, to popular domestic and international destinations, with dedicated Thomas Cook female Tour Manager.
The tours celebrate and cater to India’s women with a range of local experiences, out-door/adventure, shopping, spa-wellness, etc. and were launched on International Women’s Day (March 8).
Destinations on offer include Switzerland, France, Singapore, Thailand, Dubai, Abu Dhabi; also Bhutan, Ladakh, Goa, Kerala, Rajasthan and the Andamans across the Indian sub-continent. The tours range from five to nine days, starting from Rs. 8,999 for domestic and from Rs. 39,900 onwards for international packages. (Prices are per person on twin sharing).
Rajeev Kale, President and Country Head – Leisure Travel, MICE, Thomas Cook (India) Ltd. said, “Women are power driving travel demand and our exclusive Ladies First, women-only group tours are designed for women seeking immersive and fun experiences without the hassle of travel logistics. We have already witnessed a growth of 34% in bookings from women travellers with destinations including Paris, U.K., Dubai, Abu Dhabi, Singapore, Indonesia, Korea, Japan and Canada-USA in high demand.”
Thomas Cook’s data reveals that women today are no longer limited to being part of family vacations, but are increasingly travellers in their own right. According to Frost & Sullivan’s report, travel by India’s business women is expected to increase ten-fold to aprox.10,000,000 (ten million) outbound annual trips by 2030. A recent survey by Thomas Cook India further validated the strong potential of Indian women travellers, reporting a significant 34% growth in both international and domestic trips, across business, leisure and b-leisure segments.
Hence, to address this discerning and high growth segment, Thomas Cook India conceptualised women-only tours, keeping security paramount via the selection of safe destinations and the inclusion of an accompanying Thomas Cook woman Tour Manager.
The appetite of India’s HNI-UHNI women travellers has seen a 25% increase for Thomas Cook’s luxury brand Indulgence, with demand for eclectic elements.