Meeting future demand “will test our industry’s capabilities,” and “Transformation will be necessary at the airport, airline and industry levels,” said Alexandre de Juniac, Director General and CEO, IATA. “I believe we must embrace far-reaching change in how we operate our businesses and serve our customers. This will be driven by data and digital transformation.”
Juniac focused on the following areas of change:
Safety: “We must intensify our efforts on safety to ensure the accident rate stays disconnected from the growth in services. Data and partnerships will be critical to our efforts.” IATA is collaborating with industry stakeholders to drive transformation through the Global Aviation Data Management initiative, which captures and exchanges aviation safety information, and the Turbulence Aware platform for real-time turbulence detection and avoidance;
Distribution: “IATA believes the New Distribution Capability (NDC) “will result in true dynamic offer creation”, noting 145 airlines and system providers are now capable of receiving and sending NDC messages. He also highlighted the ONE Order programme, which is intended to replace e-tickets, passenger name records and electronic miscellaneous documents with single retail, customer-focused order. He said ONE Order will “result in significant cost savings to airlines by aligning with digital processes for fulfilment, servicing, delivery and accounting”
Airport passenger processes: IATA’s One ID initiative aims to introduce a single biometric token, which will “reduce the hassles of constantly identifying yourself as you move through the airport.” He said the system will boost efficiency from check-in to boarding and make it more difficult for individuals to cross borders under a false identity.