J P Panigrahi, Tourism Minister of Odisha recently led a delegation at a roadshow organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) in Mumbai.
The roadshow witnessed the participation of over 150 tour operators from the city, who conducted rapid B2B networking with 18 leading tour operators from Odisha who were part of the delegation.
Vishal Dev, Commissioner cum Secretary, Odisha highlighted key offerings of Odisha across segments such as heritage tourism, ecotourism, ethnic tourism, and spiritual tourism amongst others. He emphasised the importance of the segment in terms of enhancing the state’s global brand image.
“Bhubaneswar, one of India’s smartest and most liveable cities, is being increasingly connected to other parts of India and the world. It is this city which received commendations from the sporting world’s who’s who for conducting arguably the best sporting events ever in the form of the Odisha Men’s Hockey World Cup 2018, following the stellar organisation of the Asian Athletics Championships 2017,” he said.
Dev highlighted the key facets of Odisha’s tourism potential starting from stunning naturally endowed locations and sprawling biodiversity to significant monuments and unique art and craft.
“We are especially focusing on segments like ecotourism, ethnic and handicrafts tourism, besides capitalising on niche segments like heritage homestays and adventure tourism, so that more tourists can explore the unexplored parts of Odisha — apart from the most popular destinations like Puri and Konark,” he said.
Panigrahi hailed the government’s resolve and success at leading the state’s recovery from Super Cyclone Fani’s devastating impact. He said, “I take great pride in announcing that Odisha will be celebrating the colourful Jagannath Rath Yatra from July 4-12, just two months after the cyclone-ravaged Puri. It is with this very dedication under the dynamic leadership of our Chief Minister – Naveen Patnaik, that we call upon you to collaborate with us in our endeavour to give the best of India’s best-kept secret to India and the world.”
J K Mohanty, Co-Chairman – Tourism Panel, FICCI Odisha State Council and Chairman & Managing Director, Swosti Group said that Odisha is promoting beach tourism; eco-tourism; Buddhist tourism; heritage tourism; religious tourism; medical tourism; travel tourism; tribal tourism; wellness tourism; cruise tourism; sand art tourism and adventure tourism, in a mission mode.
Odisha which witnessed 1.5 crore tourist footfalls in 2018 and hopes to see the numbers rise to over 2.5 crore by 2021.