Sharjah Commerce and Tourism Development Authority (SCTDA) conducted multi-city educational and training sessions in Ahmedabad, Mumbai, Delhi, Bengaluru, Chennai, Nagpur and Lucknow. Key travel agents from the cities attended the event.
The aim of the seminar was to increase the visibility of the emirate of Sharjah and to promote its three themes ‘Culture & Heritage’, ‘Gastronomy’ and ‘Adventure’ amongst Indian travellers along with educating the travel agents on Sharjah..
Khalid Jasim Al Midfa, Chairman, SCTDA, said, “India is a very lucrative market and we are aware of the potential it holds in terms of inbound visitor traffic into Sharjah. We are tapping into the worldwide travel trend where travellers are looking for experiential, deeply immersive cultural travel. This trend of experience-driven travel is set to continue, and we are confident that Sharjah will lead the pack with its unique immersive itineraries. Our Indian visitors value this aspect of Sharjah as well as the emirate’s reputation as a family destination and its cultural and destination-driven perspective.”
During the seminar, SCTDA also spoke about some of the emirate’s new and upcoming exciting projects and along with an SCTDA presentation, Air Arabia, the emirate’s official airline partner also made a presentation updating the travel agents about the direct flights currently operating from India.
The agents displayed great interest in Sharjah as a cost-effective weekend destination and in order to further strengthen its key messages, a Q&A session was held wherein SCTDA asked three general questions about the Emirate to the agents and two winners giving all the three correct answers from each city won an all-expenses-paid FAM trip to Sharjah.